5 Ways For The Best Promo Products Campaign

 

The holiday season promo blitz starts in the Fall and now is the best time to ramp up for the best time of year for brands of all kinds. Due to the Covid virus pandemic, unstable economy and other determining factors in consumer spending, 2021 might be a little different for spending. 


How can you make your brand stand out, continue to maintain loyalty with customers while increasing brand awareness to new ones while staying on budget?? We have 5 ways to leverage promotional products over the holiday season to create a buzz and increase sales through the holidays and beyond. 

 

  1. FOCUS ON LOYALTY - Your customers have the power to choose which of the their wants they can do without when it comes to spending their hard-earned cash. Maintaining loyalty with your current customers and converting those once-in-a-while customers to frequent ones, is key to a thriving business. Use promotional products as a tool to gift your most loyal customers with VIP gifts with earbuds or Bluetooth speakers that have high retail value and really show them that they are valuable to your business. Premium promotional products can be used as a gift with minimum purchase or an exclusive gift with newsletter subscription. For those customers you are looking to turn into more loyal buyers of your products and services, use promotional products like power banks or mugs to gift them with a minimum amount of visits to your brick and mortar or online store checkouts.
  2. CONTESTS/RAFFLES - A simple way to create a buzz around your brand is through raffles and contests. Using social media, engage followers and increase new followers by giving the call-to-action to like your post and tag their friends on the post for a chance for an exclusive premium gift. You can choose as many winners as you'd like who will be gifted a beautiful branded promo product along with other physical products.
  3. GIFT YOUR STAFF & TEAM - Do not forget that over the holidays, your most important audience are your staff and team. They keep your business growing, sharing their talents and ideas to help you grow sales and run a best business you possibly can. Gift your team with premium products like Apple Airpods to show your appreciation. A gift like this keeps them loyal, happy and feeling appreciated. Go above and beyond and gift their immediate family with promo products. It's worth the budget spend!
  4. BE PART OF THE COMMUNITY - During the holidays, have your team do community events like marathons, donate time to the local food pantry, attend galas and more and use your promotional products as giveaways to other community supporters. It is important for locals to know that their local businesses are supporting causes that increase community support. You want your business to make an impact and be deeply rooted in community and using promotional products is a great way to showcase your involvement.
  5. FUN GIVEAWAYS - Commission a street team to go to the mall, grocery stores or other local areas where you products are found or mostly used. For example, if you have sportswear brand, it's a great idea to have people at local parks where people play sports, hike, walk, bike and other activities to pass out inexpensive promo products like earbuds to locals and remind them of your sports retail products. Use this as a sort of community outreach where you are going directly to your customers and meet them where you products will be used. Have fun with it!

 

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